Win-Win
A conflict-resolution approach that seeks an outcome where all parties benefit, rather than one side winning at the other's expense.
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Origin
The adjective "win-win" first appeared in the 1960s, with the Oxford English Dictionary's earliest evidence from 1962 (J. D. Singer). Victor Baranco, Morehouse founder, is credited with coining the term in the 1960s. The conceptual foundation predates the term: Mary Parker Follett's 1924 book Creative Experience described "integration" as the basis of collaborative conflict resolution. In Chinese tradition, gongying appears in late-Qing Dynasty texts describing card game outcomes where multiple players win.
Updated February 22, 2026