Moonshot
Moon Shot
An ambitious, exploratory and ground-breaking project undertaken without any expectation of near-term profitability or benefit and also, perhaps, without a full investigation of potential risks and benefits.
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Origin
The phrase "moon shot" first appeared in horse racing in the 1940s as a variant of "long shot," with the earliest documented space-related use in Rotarian magazine in April 1949. President John F. Kennedy transformed it into a national rallying cry when he challenged Congress on May 25, 1961, to land humans on the Moon by decade's end. His September 12, 1962 speech at Rice University—"We choose to go to the Moon"—cemented the term's association with ambitious, transformative goals.
Updated February 22, 2026