First-Mover Advantage Vs. First-Mover Disadvantage
The advantage gained by the first-moving significant occupant of a market segment (property rights, branding, investments, etc), contrasted with the disadvantage of being the first to move into a market segment (using unreliable or inefficient technologies, making the first mistakes, etc.).
EverydayConcepts.io
Reference entry — no illustration yet
Origin
While there doesn't seem to be a consensus on who coined the terms to apply to economic markets, it's generally thought that it's derived from notions of 'first-mover advantage' in chess.