Anti-Bandwagon Effect
Snob Effect · Reverse Bandwagon Effect
A phenomenon whereby the rate of uptake of beliefs, ideas, fads and trends *decreases* the more that they have already been adopted by others (contrary to the Bandwagon Effect).
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Origin
The term emerged as the inverse of the bandwagon effect, a phrase originating in 19th-century American politics when entertainer Dan Rice used a bandwagon during Zachary Taylor's 1848 presidential campaign. The bandwagon effect itself became a formal research concept in the 1940s, with Solomon Asch's 1950s conformity experiments illustrating individual variation in following popular trends.
Updated February 22, 2026