Aesthetic–usability Effect

Phenomenon observed in user experience design and human-computer interaction that refers to the tendency of users to perceive aesthetically pleasing designs as more usable than less attractive ones, even if the actual usability is the same. This effect suggests that visual appeal can influence users' perceptions and interactions, leading them to overlook minor usability issues in favor of a more visually pleasing experience. Consequently, a well-designed aesthetic can enhance user satisfaction, increase trust, and improve overall user experience, making it an important consideration in the design of products and interfaces.