Poisoning the Well
Presenting adverse information about a target person with the intention of discrediting everything that the target person says.
EverydayConcepts.io
Origin
The term entered rhetorical vocabulary in 1864, when John Henry Newman used it in his autobiographical defence Apologia Pro Vita Sua. Responding to accusations by Charles Kingsley, Newman accused his opponent of trying to "poison by anticipation the public mind" against him before he could reply. The metaphor drew on older military and folkloric usage, but Newman's formulation fixed it as a named logical fallacy.
Updated February 22, 2026