Hebbian Theory
Hebb's Rule · Hebb's Postulate · Cell Assembly Theory
A neuroscientific theory claiming that an increase in synaptic efficacy arises from a cell's repeated and persistent stimulation. It is an attempt to explain synaptic plasticity — the adaptation of brain neurons during the learning process. Commonly summarized as, "What fires together, wires together."
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Origin
It was introduced by Donald Hebb in his 1949 book The Organization of Behavior.