Enargeia
The quality of extreme vividness, radiance or present-ness (Greek ἐνεργής; "visible", "manifest"). In rhetoric, a description so vivid it seems to conjure its subject into existence; so powerful it evokes the (unbearable) brightness of being. <https://twitter.com/RobGMacfarlane/status/1095216027846217729/photo/1>
Origin
The term derives from Greek ἐνάργεια (enarges, "visible, manifest"). Aristotle championed it in his Rhetoric as the power of language to "bring before the eyes" what is absent. Quintilian, the 1st-century CE Roman rhetorician, elaborated on its emotional force in his Institutio Oratoria. A centuries-long confound arose when enargeia (vividness) was confused with Aristotle's energeia (activity) during the 1st-century BCE Aristotelian revival — a mix-up that shaped Western rhetorical theory for generations.