Skip to content

Ikea Effect

Category
Technology
Related
Invented HereNot Invented Here
Ikea Effect

Definition

The exaggeratedly high value and attachment placed on products that one builds themselves, regardless of the end result quality.

Origin

Coined by Michael Norton, Daniel Mochon and Dan Ariely in a 2011 paper in the Journal of Consumer Psychology, because products from the Swedish manufacturer typically require some assembly. (source)